Privacy Policy

Who we are

Boutique Flooring & Design is a service-area flooring and window-treatment business operated by Katie Orscheln in the Kansas City metro. You can reach us at katie@boutiqueflooringkc.com or 913-963-6243.

Information you give us

When you submit a consultation request, we collect the information you enter in the form: your name, phone number, email address, project type, project scope, timeline, city, state, ZIP code, and anything you write in the project notes.

We use it to contact you about your project and to prepare for your consultation. If you check the advertising measurement box, we also use it for the conversion measurement described below. We do not sell it or rent it. What we send to Google is described below.

Your city, state, and ZIP help us see which parts of the metro our advertising should focus on. For every saved request, whether or not you check the box, we may send Google a value estimate, along with your project type, scope, and timeline and two labels derived from the ZIP: how that ZIP relates to our paid advertising list (on the paid list, on our ZIP sheet but not paid, or outside that sheet), and an affluence tier (a relative income band for that ZIP). A ZIP code outside our advertising area never prevents you from inquiring or from being served.

Analytics

We use Google Analytics 4 to understand how the site is used: which pages get read, which links get clicked, and where visitors come from. Google Analytics sets its own cookies. Google receives your IP address to estimate location; Google states GA4 does not log or store it. We record events such as viewing the portfolio, tapping a phone number, and submitting the consultation form.

You can opt out of Google Analytics across all sites with Google's browser add-on.

Advertising and first-party attribution

When you arrive from an ad or a campaign link, the URL may carry identifiers such as gclid, gbraid, wbraid, msclkid, fbclid, or utm_* parameters. We store those, along with the page you landed on and the site that referred you, in your browser's own local storage for this website.

This is first-party storage only. It is not a third-party cookie. We do not use it to build a profile of you. We use it to connect a consultation request to the ad or link that brought you here. When you have agreed to advertising measurement, we may upload the stored Google click identifier to Google with that lead. The Google Ads tag also sends its own copy of the click identifier with every saved request (see Conversion measurement).

Retention: attribution data is kept for 90 days from your first visit and is discarded automatically after that. If you submit a consultation request, a copy is attached to that request and retained with your lead record.

You can clear this at any time by clearing site data for this domain in your browser settings.

Conversion measurement

The Google Ads tag (gtag.js) loads on every page of this site. It sets a cookie named _gcl_au. When you arrive from an ad click, it also sets _gcl_aw or _gcl_gb. Those cookies store Google's click identifier so Google Ads can connect that click with a conversion on this site. Google may use this tag for ad personalization and remarketing, and may set its own cookies on Google domains.

A basic conversion is reported to Google Ads for every saved request, whether the box is checked or unchecked, with Google's click identifier, if you arrived from an ad. That conversion includes a value, a currency, a transaction id equal to the lead id, and the page address.

The consultation form has an optional checkbox, unchecked unless you choose it. This is not required to request a consultation, and we still reply if you leave it unchecked. If you check it, you agree that we may send your contact details to Google through Google's “enhanced conversions for leads”, and that we may upload a later Qualified or Won outcome, including the contract amount if signed. We may also restate the original conversion value within 55 days: the signed contract amount if the project is Won, or zero if it is Lost or Disqualified. Contact details means your email, phone, name, and address fields: city, state, ZIP, and country (United States). Google's tag hashes your email, phone, and name in your browser before sending them. City, state, ZIP, and country are sent with that information.

Qualified and Won uploads require a Google click identifier. They include that identifier, email, phone, and name hashed by us (SHA-256) before sending, unhashed city, state, ZIP, and country (United States), and the outcome and value. A restatement sends the lead id and the new value, with no contact details.

If you leave the box unchecked, we do not send that request's contact details to Google for enhanced conversions. Contact details from an earlier request in the same visit can still be included with a later conversion if you checked the box then, until you reload the page or leave the site. Offline uploads of the project outcome, including the contract amount if signed and any restatement of the conversion value, are skipped when the answer was no, was never recorded, or comes from a request made before this choice was offered. A quote by itself is not sent as a completed sale.

You can block the Google Ads tag and these cookies (_gcl_au, _gcl_aw, and _gcl_gb) in your browser's cookie settings or with an ad blocker. You can limit ad personalization in Google Ads Settings (My Ad Center).

Meta (Facebook and Instagram)

We are not currently running Meta advertising and no Meta pixel is installed on this site. If that changes, this policy will be updated before any Meta tracking is added.

How long we keep things

• Consultation requests: kept as long as needed to serve you and maintain our business records.
• Attribution data: 90 days in your browser; retained with a lead record if you submit one.
• Analytics data: governed by Google Analytics' own retention settings.

Your choices

• Browse the site without submitting anything.
• Request a consultation without checking the optional advertising measurement box. This is not required to request a consultation. Leaving it unchecked means that request's contact details are not sent for enhanced conversions. Contact details from an earlier request in the same visit, if you checked the box then, can still be included with a later conversion until you reload the page or leave the site. Offline uploads of the project outcome (including any restatement of the conversion value) are skipped. A basic conversion is reported for every saved request, with Google's click identifier, if you arrived from an ad.
• Block or clear cookies and site data in your browser settings, including the Google Ads cookies _gcl_au, _gcl_aw, and _gcl_gb.
• Use an ad blocker to block the Google Ads tag (gtag.js).
• Use Google Ads Settings (My Ad Center) to limit ad personalization.
• Ask us to delete your consultation request. Email katie@boutiqueflooringkc.com and we will remove it. Information already sent to Google is handled under Google's policies.

This site does not currently respond to Do Not Track (DNT) or Global Privacy Control (GPC) signals.

Security

Consultation requests are transmitted over HTTPS and stored in an access-controlled database. Internal lead records (including any project values) are behind authentication and are never publicly accessible.

Changes

If we change how we collect or use information, we will update this page and the “last updated” date above.

Questions about any of this? Email katie@boutiqueflooringkc.com or get in touch.